TY  - BOOK
AU  - Merry Baskin (editor) 
TI  - Brand new brand thinking : brought to life by 11 experts who do 
SN  - 0749436786 (hb)
U1  - 658.409 
PY  - 2002///
CY  - London 
PB  - Kogan Page 
KW  - Management
KW  - Professional liberation
KW  - Brand strategy
KW  - Brand communication
KW  - Time to let go
KW  - Scientific discovers
KW  - Creative thinking
KW  - FMS
N1  - Include index.
ER  -