TY  - BOOK
AU  - Zikmund, William G
TI  - Business research methods 
SN  - 9788131500293 (pbk)
U1  - 658.403072 
PY  - 2003///
CY  - New Delhi
PB  - Cengage learning
KW  - Business research
KW  - Management Sciences
KW  - Business
KW  - Data analysis
KW  - Result presentation
KW  - Research methods
KW  - Sampling distribution
KW  - FMS
N1  - Include index
ER  -