Ranchhod, Ashok  Calin Gurau <br/><br/>
Marketing strategies  a contemporary approach 

 - India  Pearson  2012 
 - xii, 416 p.  : ill.  ; 24 cm. 
<br/><br/> Includes references. 
<br/><br/><label>ISBN: </label>9788131763377 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Strategic planning--Marketing--Marketing research--Tecnological advances--Limitation--Case study--FMS
<br/><br/><label>Dewey Class. No.: </label>658.802  / RAN