TY  - BOOK
AU  - Ranchhod, Ashok
TI  - Marketing strategies: a contemporary approach
SN  - 9788131763377 (pbk)
U1  - 658.802 
PY  - 2012///
CY  - India
PB  - Pearson
KW  - Marketing--Management
KW  - Strategic planning
KW  - Marketing
KW  - Marketing research
KW  - Tecnological advances
KW  - Limitation
KW  - Case study
KW  - FMS
N1  - Includes references
ER  -