S. Ramesh Kumar (editor) <br/><br/>
Case studies in consumer behaviour 

 - Chennai  Pearson  2013 
 - viii, 270 p.  : ill.  ; 23.5 cm. 
<br/><br/><label>ISBN: </label>9788131774489 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Case studies--Consumer behaviour--Customer research--Social media--Brands--Marketing--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8342  / CAS