00390nam a22001097a 4500020002400000082001800024100002900042245003900071260002700110300003700137650010600174  a9788131774489 (pbk)  a658.8342bCAS  aS. Ramesh Kumar (editor)  aCase studies in consumer behaviour  aChennaibPearsonc2013  aviii, 270 p.b: ill.c; 23.5 cm.  aManagementaCase studiesvConsumer behaviourvCustomer researchvSocial mediavBrandsvMarketingvFMS