00438nam a22001337a 4500999001700000020002400017082001800041100002900059245003900088260002700127300003700154650010600191942000700297  c42962d42962  a9788131774489 (pbk)  a658.8342bCAS  aS. Ramesh Kumar (editor)  aCase studies in consumer behaviour  aChennaibPearsonc2013  aviii, 270 p.b: ill.c; 23.5 cm.  aManagementaCase studiesvConsumer behaviourvCustomer researchvSocial mediavBrandsvMarketingvFMS  cBK