Kotler, Philip  Kevin Lane Keller <br/><br/>
A framework for marketing management 

 - India  Pearson  2011 
 - 384 p.  : ill.  ; 24 cm. 
<br/><br/> Includes glossary and index. 
<br/><br/><label>ISBN: </label>9788131759370 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management science--Integrated marketing channels--Product strategy--Managing services--Marketing communication--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT