TY  - BOOK
AU  - Kotler,Philip
TI  - A framework for marketing management
SN  - 9788131759370 (pbk)
U1  - 658.8 
PY  - 2011///
CY  - India
PB  - Pearson
KW  - Marketing
KW  - Management science
KW  - Integrated marketing channels
KW  - Product strategy
KW  - Managing services
KW  - Marketing communication
KW  - FMS
N1  - Includes glossary and index
ER  -