00514nam a22001217a 4500020002400000082001600024100005400040245004100094260003100135300003500166500002100201650017000222  a9788131714140 (pbk)  a659.1bWEL   aWells, William DaJohn Burnett aSandra Moriarty   aAdvertising bprinciples & practice   aNew delhi bPearson c2012  axxxi, 592 p.b: ill.c; 27 cm.  aIndex Included.   aAdvertising aManagement vAdvertising media vCreative advertising vBusiness advertising vMarketing process vPlanning and strategy vPlanning and research vFMS