TY  - BOOK
AU  - Wells, William D
TI  - Advertising : principles & practice 
SN  - 9788131714140 (pbk)
U1  - 659.1 
PY  - 2012///
CY  - New delhi 
PB  - Pearson 
KW  - Advertising
KW  - Management
KW  - Advertising media
KW  - Creative advertising
KW  - Business advertising
KW  - Marketing process
KW  - Planning and strategy
KW  - Planning and research
KW  - FMS
N1  - Index Included.
ER  -