Jewler, A. Jerome  Bonnie L. Drewniany <br/><br/>
Creative strategy in advertising 

 - Australia  Thomson Learning  2005 
 - xvi, 336 p.  : ill.  ; 25 cm. 
<br/><br/><label>ISBN: </label>053462510X (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Ethical and legal issues--Designing communication--Radio advertising--Television advertising--Direct marketing--FMS
<br/><br/><label>Dewey Class. No.: </label>659.1  / JEW