00431nam a22001097a 4500020002100000082001500021100004300036245003700079260003800116300003400154650013300188  a053462510X (pbk)  a659.1bJEW  aJewler, A. JeromeaBonnie L. Drewniany  aCreative strategy in advertising  aAustraliabThomson Learningc2005  axvi, 336 p.b: ill.c; 25 cm.  aAdvertisingvEthical and legal issuesvDesigning communicationvRadio advertisingvTelevision advertisingvDirect marketingvFMS