TY  - BOOK
AU  - Jewler, A. Jerome
TI  - Creative strategy in advertising
SN  - 053462510X (pbk)
U1  - 659.1 
PY  - 2005///
CY  - Australia
PB  - Thomson Learning
KW  - Advertising
KW  - Ethical and legal issues
KW  - Designing communication
KW  - Radio advertising
KW  - Television advertising
KW  - Direct marketing
KW  - FMS
ER  -