Ryan, Damian  Calvin Jones <br/><br/>
Understanding digital marketing  marketing strategies for engaging the digital generation 

 - New Delhi   Koganpage  2012 
 - xv, 283 p.  : ill.  ; 23 cm. 
<br/><br/> Includes glossary and index 
<br/><br/><label>ISBN: </label>9780749464271 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management science--Strategic planning--Social media--Internet marketing--Marketing management--FMS
<br/><br/><label>Dewey Class. No.: </label>658.872  / RYA