TY  - BOOK
AU  - Ryan, Damian
TI  - Understanding digital marketing: marketing strategies for engaging the digital generation
SN  - 9780749464271 (pbk)
U1  - 658.872 
PY  - 2012///
CY  - New Delhi 
PB  - Koganpage
KW  - Marketing
KW  - Management science
KW  - Strategic planning
KW  - Social media
KW  - Internet marketing
KW  - Marketing management
KW  - FMS
N1  - Includes glossary and index
ER  -