00496nam a22001097a 4500020002100000082001700021100003000038245007900068260003900147300004200186650015800228  a1861527221 (pbk)  a658.884bDOO  aDoole, IsobelaRobin Lowe  aInternational marketing strategybanalysis, development and implementation  aAustralia bThomson Learningc2001  axvii, 453 p.b: ill. (col.)c; 26 cm.  aInternational marketing-ManagementvInternational tradevInternational marketing researchvPlanningvGlobalizationvInternational product managementvFMS