TY  - BOOK
AU  - Doole, Isobel
TI  - International marketing strategy: analysis, development and implementation
SN  - 1861527221 (pbk)
U1  - 658.884 
PY  - 2001///
CY  - Australia 
PB  - Thomson Learning
KW  - International marketing-Management
KW  - International trade
KW  - International marketing research
KW  - Planning
KW  - Globalization
KW  - International product management
KW  - FMS
ER  -