Batra, Rajeev  John G. Myers  David A. Aaker <br/><br/>
Advertising management 

 - Noida  Pearson  2006 
 - 768 p.  : ill.  ; 24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9788177588507 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management science<br/>Marketing  management--Advertising  planning--Global marketing--Segmentation--Advertising--Brand--FMS
<br/><br/><label>Dewey Class. No.: </label>659.1  / BAT