Blackwell, Roger Clare D'Souza Mehdi Taghian Paul Miniard

Consumer behavior an asia pacific approach - Australia Thomson Learning 2007 - xxv, 536 p. : ill. (col.) ; 27 cm.

0170129772 (pbk) 9780170129770


Consumer behavior--Consumer decision making--Consumer motivation--Pre-Purchase processes--Post-Purchase processes--Environmental influences--FMS

658.8342 / CON