Blackwell, Roger Clare D'Souza Mehdi Taghian Paul Miniard
Consumer behavior an asia pacific approach
- Australia Thomson Learning 2007
- xxv, 536 p. : ill. (col.) ; 27 cm.
0170129772 (pbk) 9780170129770
Consumer behavior--Consumer decision making--Consumer motivation--Pre-Purchase processes--Post-Purchase processes--Environmental influences--FMS
658.8342 / CON