Coughlan, Anne T.  Erin Anderson  Louis W. Stern  Adel l.El-Ansary  R. C. Natarajan <br/><br/>
Marketing channels 

 - New Delhi  Pearson  2013 
 - xx, 564 p.  ; 26 cm.  
<br/><br/> Include index. 
<br/><br/><label>ISBN: </label>9788131717431 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing structure--Marketing channels--Segmentation--Channel structure--Splitting the workload--Gap analysis--FMS
<br/><br/><label>Dewey Class. No.: </label>658.84  / COU