TY  - BOOK
AU  - Coughlan, Anne T.
TI  - Marketing channels
SN  - 9788131717431 (pbk)
U1  - 658.84 
PY  - 2013///
CY  - New Delhi
PB  - Pearson
KW  - Marketing
KW  - Marketing structure
KW  - Marketing channels
KW  - Segmentation
KW  - Channel structure
KW  - Splitting the workload
KW  - Gap analysis
KW  - FMS
N1  - Include index
ER  -