Cutlip, Scott M.  Allen H. Center   Glen M. Broom  <br/><br/>
Effective public relations  

 - New Delhi   Pearson Education   2000 
 - xx, 588 p.  : ill.  ; 24 cm. 
<br/><br/> Index Included.  
<br/><br/><label>ISBN: </label>8178089785 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations --Ethics and professionalism --Legal consideration --Public opinion --Media relations --Management process --Business and industry --FMS 
<br/><br/><label>Dewey Class. No.: </label>659.2  / CUT