TY - BOOK AU - Cutlip, Scott M. TI - Effective public relations SN - 8178089785 (pbk) U1 - 659.2 PY - 2000/// CY - New Delhi PB - Pearson Education KW - Public relations KW - Ethics and professionalism KW - Legal consideration KW - Public opinion KW - Media relations KW - Management process KW - Business and industry KW - FMS N1 - Index Included. ER -