TY  - BOOK
AU  - Phadtare, Milind T.
TI  - Industrial marketing 
SN  - 9788120350052 (pbk)
U1  - 658.804 
PY  - 2014///
CY  - Delhi 
PB  - PHI Learning Private Ltd.
KW  - Industrial marketing
KW  - Management sciences
KW  - Consumer marketing
KW  - Industrial customers
KW  - Marketing strategy
KW  - Buying behavior
KW  - Seller relationship
KW  - Market segmentation
KW  - Industrial communication
KW  - FMS
N1  - Includes index.
ER  -