TY  - BOOK
AU  - HBR
TI  - Harvard business essentials marketers toolkit: the top 10 strategies you need to succeed
SN  - 1591397626 (pbk)
U1  - 658.802 
PY  - 2006///
CY  - Boston 
PB  - Harvard Business Essentials
KW  - Marketing-Handbooks manuals
KW  - Marketing strategy
KW  - Marketing plan
KW  - Market research
KW  - Market customization
KW  - Right customers
KW  - Marketing communications
KW  - Interactive marketing
KW  - FMS
N1  - Index Included.
ER  -