00522nam a22001217a 4500020002000000082001800020100003500038245010200073260005000175300003300225500002100258650012100279  a1591396190 (hb)  a658.802bKIM   aKim, Chan W.aRenee Mauborgne   aBlue ocean strategy bhow to create uncontested market space and make the competition irrelevant   aBoston bHarvard Business School Press c2005  axv, 240 p.b: ill.c; 24 cm.  aIndex Included.   aNew Products aMarket segmentation vMarketing planning vDecision making vBlue ocean strategy vBlue oceans vFMS