00568nam a22001457a 4500 1591396190 (hb) 658.802 KIM Kim, Chan W. Renee Mauborgne Blue ocean strategy how to create uncontested market space and make the competition irrelevant Boston Harvard Business School Press 2005 xv, 240 p. : ill. ; 24 cm. Index Included. New Products Market segmentation Marketing planning Decision making Blue ocean strategy Blue oceans FMS BK 0 0 0 0 IMC IMC 2012-08-27 Purchased: Asia Book 2995.00 1 658.802 KIM 5596 2016-10-06 00:00:00 2016-09-22 1 2019-02-21 BK 4364 4364