Dodson, Ian <br/><br/>
The art of digital marketing  the definitive guide to creating strategic, targeted, and measurable online campaigns 

 - New Jersy  John Wiley & Sons  2016 
 - viii, 385 p.  : ill.  ; 25 cm. 
<br/><br/> Included glossary and index. 
<br/><br/><label>ISBN: </label>9781119265702 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management sciences<br/>Digital marketing--Digital advertising --Internet marketing--Strategy planning--Mobile marketing--Email marketing --Digital display --Optimization--Analytics --RSBM--FMS
<br/><br/><label>Dewey Class. No.: </label>658.872  / DOD