00600nam a22001217a 4500020002300000082001700023100001600040245012000056260003900176300003500215500003300250650019500283  a9781119265702 (hb)  a658.872bDOD  aDodson, Ian  aThe art of digital marketingbthe definitive guide to creating strategic, targeted, and measurable online campaigns  aNew JersybJohn Wiley & Sonsc2016  aviii, 385 p.b: ill.c; 25 cm.  aIncluded glossary and index.  aManagement sciencesaDigital marketingvDigital advertising vInternet marketingvStrategy planningvMobile marketingvEmail marketing vDigital display vOptimizationvAnalytics vRSBMvFMS