00944nam a22001697a 4500952013700000952013500137999001700272020002300289082001700312100001600329245012000345260003900465300003500504500003300539650019500572942000700767  00104070aIMCbIMCd2022-04-19eAustralian Book Companyl2o658.872 DODp55301r2024-05-21 00:00:00s2023-09-04t1w2022-04-19yBK  00104070aMLKbMLKd2026-01-23ePurchased: Golden Booksg10862.00l0o658.872 DODp90845r2026-01-23 00:00:00t2w2026-01-23yBK  c43695d43695  a9781119265702 (hb)  a658.872bDOD  aDodson, Ian  aThe art of digital marketingbthe definitive guide to creating strategic, targeted, and measurable online campaigns  aNew JersybJohn Wiley & Sonsc2016  aviii, 385 p.b: ill.c; 25 cm.  aIncluded glossary and index.  aManagement sciencesaDigital marketingvDigital advertising vInternet marketingvStrategy planningvMobile marketingvEmail marketing vDigital display vOptimizationvAnalytics vRSBMvFMS  cBK