Wimmer, Roger D.  Joseph R. Dominick <br/><br/>
Mass media research :   an introduction 

 - Canada  Thomson  2006 
 - xii, 468 p.  : ill.   ; 25 cm. 
<br/><br/> Include glossary and index 
<br/><br/><label>ISBN: </label>0534647189 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media<br/>Science and research--Research ethics--Sampling--Data analysis--Research application--Research approaches--RIMS
<br/><br/><label>Dewey Class. No.: </label>302.23072  / WIM