TY  - BOOK
AU  - Wimmer, Roger D.
TI  - Mass media research : : an introduction
SN  - 0534647189 (pbk)
U1  - 302.23072 
PY  - 2006///
CY  - Canada
PB  - Thomson
KW  - Mass media
KW  - Science and research
KW  - Research ethics
KW  - Sampling
KW  - Data analysis
KW  - Research application
KW  - Research approaches
KW  - RIMS
N1  - Include glossary and index
ER  -