Wilson, Tony <br/><br/>
Understanding media users   from theory to practice 

 - UK  Wiley blackwell  2009 
 - 219 p.  ; 23 cm. 
<br/><br/> Including index. 
<br/><br/><label>ISBN: </label>9781405155670 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass communication<br/>Understanding media users : --Mass media--Audiences--Mass media--Audiences--Psychology--Mass media--Influence--RIMS
<br/><br/><label>Dewey Class. No.: </label>302.23  / WIL