Barker, Melissa S. Donald L. Barker, Nicholas F Bormann Debra L. Zahay,
Social media marketing : a strategic approach
- Australia Cengage learning 2017
- 300 p. : ill. ; 27.5 cm.
Includes index.
9781305502758 (pbk)
Online social networks
Internet advertising --Internet marketing --Viral marketing --Social media --Marketing --RIMS
658.872 / BAR