Barker, Melissa S. Donald L. Barker, Nicholas F Bormann Debra L. Zahay,

Social media marketing : a strategic approach - Australia Cengage learning 2017 - 300 p. : ill. ; 27.5 cm.

Includes index.

9781305502758 (pbk)


Online social networks
Internet advertising --Internet marketing --Viral marketing --Social media --Marketing --RIMS

658.872 / BAR