Weigold, Michael F.  William F. Arens <br/><br/>
Advertising 

 - New york  Mc Graw Hill  2018 
 - 459 p.  : ill.   ; 27 cm.  
<br/><br/> Includes index.  
<br/><br/><label>ISBN: </label>9781259815942 (pbk) 1259815943 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising	<br/>The  target audience--Creative process--Society and ethics--Economics--Targeting--IMC--RIMS
<br/><br/><label>Dewey Class. No.: </label>659.1	  / WEI