TY  - BOOK
AU  - Weigold, Michael F.
TI  - Advertising
SN  - 9781259815942 (pbk)
U1  - 659.1	 
PY  - 2018///
CY  - New york
PB  - Mc Graw Hill
KW  - Advertising	
KW  - The  target audience
KW  - Creative process
KW  - Society and ethics
KW  - Economics
KW  - Targeting
KW  - IMC
KW  - RIMS
N1  - Includes index.
ER  -