TY  - BOOK
AU  - Belch, George E.
TI  - Advertising and promotion: an integrated marketing communications perspective
SN  - 9781259548147 (hb)
U1  - 659.1	 
PY  - 2018///
CY  - New york 
PB  - Mc Graw hill 
KW  - Communication in marketing	
KW  - Mass communication
KW  - Sales promotion	
KW  - Evaluation of media
KW  - Advertising	
KW  - Ethical
KW  - Publicity
KW  - RIMS
N1  - Includes Glossary and index.
ER  -