Barker, Melissa S <br/><br/>
Social media marketing :  a strategic approach 

 - Ausralia  South western  2013 
 - xv, 380 p.  : ill.  ; 27 cm. 
<br/><br/> Include index. 
<br/><br/><label>ISBN: </label>9780538480871 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass communication<br/>A strategic approach--Marketing--Social media--Online social networks--RIMS
<br/><br/><label>Dewey Class. No.: </label>658.872  / BAR