TY  - BOOK
AU  - Barker, Melissa S
TI  - Social media marketing: a strategic approach
SN  - 9780538480871 (pbk)
U1  - 658.872 
PY  - 2013///
CY  - Ausralia
PB  - South western
KW  - Mass communication
KW  - A strategic approach
KW  - Marketing
KW  - Social media
KW  - Online social networks
KW  - RIMS
N1  - Include index
ER  -