Armstrong, Gary   Kotler, Philip <br/><br/>
Marketing  an Introduction 

 - India   Pearson  2017 
 - 669 p.  : ill.  ; 25 cm. 
<br/><br/> Includes appendix and index. 
<br/><br/><label>ISBN: </label>9789332584471 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management	--Marketing	--Marketing process--Consumer behavior--Marketing communications--Market segmentation--Marketing and society--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8	  / ARM