00518nam a22001457a 4500 0 0 0 0 MLK MLK 2022-05-24 Purchased: Allied Book Company 1522.62 0 658.8 ARM 62960 2022-05-24 00:00:00 2022-05-24 BK 44003 44003 9789332584471 (pbk) 658.8 ARM Armstrong, Gary Kotler, Philip Marketing an Introduction India Pearson 2017 669 p. : ill. ; 25 cm. Includes appendix and index. Marketing--Management Marketing Marketing process Consumer behavior Marketing communications Market segmentation Marketing and society FMS BK