TY  - BOOK
AU  - Armstrong, Gary 
TI  - Marketing: an Introduction
SN  - 9789332584471 (pbk)
U1  - 658.8	 
PY  - 2017///
CY  - India 
PB  - Pearson
KW  - Marketing--Management	
KW  - Marketing	
KW  - Marketing process
KW  - Consumer behavior
KW  - Marketing communications
KW  - Market segmentation
KW  - Marketing and society
KW  - FMS
N1  - Includes appendix and index
ER  -