Proulx, Mike  Stacey Shepatin <br/><br/>
Social TV :   how marketers can reach and engage audiences by connecting television to the web, social media, and mobile 

 - New Jersey  John Wiley & Sons  2012 
 - xvi, 272 p.  : ill.  ; 23.5 cm. 
<br/><br/> Include notes and index. 
<br/><br/><label>ISBN: </label>9781118167465 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Online social networks<br/>Computer science--Television programs--Social aspects--Creating vertical social networks--Mass communications--Social TV rating--FSSH
<br/><br/><label>Dewey Class. No.: </label>006.754  / PRO