TY  - BOOK
AU  - Proulx, Mike
TI  - Social TV : : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile
SN  - 9781118167465 (hb)
U1  - 006.754 
PY  - 2012///
CY  - New Jersey
PB  - John Wiley & Sons
KW  - Online social networks
KW  - Computer science
KW  - Television programs
KW  - Social aspects
KW  - Creating vertical social networks
KW  - Mass communications
KW  - Social TV rating
KW  - FSSH
N1  - Include notes and index
ER  -