TY - BOOK AU - Agresta, Stephanie TI - Perspectives on social media marketing SN - 9781435456525 (pbk) U1 - 658.872 PY - 2011/// CY - USA PB - Cengage learning KW - Social media KW - Web sites--Marketing KW - Internet marketing KW - Social marketing KW - Economic aspects KW - Measuring KW - FSSH N1 - Includes Index. ER -