<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Persuasion</title>
    <subTitle> reception and responsibility</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Larson, Charles U.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Australia</placeTerm>
    </place>
    <publisher>Thomson</publisher>
    <dateIssued>2004</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>xii, 404 p.  : ill.  ; 23.5 cm .</extent>
  </physicalDescription>
  <note>Includes index, references and epilogue.</note>
  <subject>
    <topic>Persuasion (Psychology)	 Mass media	</topic>
    <topic>Propaganda	</topic>
    <topic>Listening	</topic>
    <topic>Modern media</topic>
    <topic>FSSH</topic>
  </subject>
  <classification authority="ddc">303.342	 LAR</classification>
  <identifier type="isbn">9780534619022 (pbk)</identifier>
  <identifier type="isbn">0534619029 (pbk)</identifier>
  <recordInfo/>
</mods>
