TY  - BOOK
AU  - Yeshin, Tony
TI  - Advertising
SN  - 9781844801602 (pbk)
U1  - 659.10941	 
PY  - 2006///
CY  - Australia
PB  - Thomson
KW  - Advertising	
KW  - Great Britain	
KW  - Europe	
KW  - Media planning
KW  - Tactics
KW  - FMS
N1  - Includes index, appendix and references.
ER  -