Rossiter, John R.  Percy, Larry <br/><br/>
Advertising communications & promotion management 

 - New york  Mc Graw Hill  1998 
 - xvi, 640 p.  : ill.   ; 25.5 cm.  
<br/><br/> Includes index and appendix.  
<br/><br/><label>ISBN: </label>9780071155144 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing	<br/>Advertising	--Sales promotion	--Budget--Media--FMS
<br/><br/><label>Dewey Class. No.: </label>659.1	  / ROS