TY  - BOOK
AU  - Rossiter, John R.
TI  - Advertising communications & promotion management
SN  - 9780071155144 (pbk)
U1  - 659.1	 
PY  - 1998///
CY  - New york
PB  - Mc Graw Hill
KW  - Communication in marketing	
KW  - Advertising	
KW  - Sales promotion	
KW  - Budget
KW  - Media
KW  - FMS
N1  - Includes index and appendix.
ER  -